Dallas Observer: Ross Perot’s Former Campaign Manager’s Advice to Presidential Candidate Bloomberg


(Pictured above is Ross Perot’s former campaign manager Russel Verney)

(The following was originally published in the Dallas Observer.)

Running a third-party candidacy is no picnic. Just ask Russell Verney, senior political adviser to H. Ross Perot during the 1992 presidential election and his 1996 campaign manager.

Perot headlined the two most successful third-party campaigns in modern U.S. political history. The Dallas native and billionaire received 18.9 percent of the popular vote in 1992 and 8 percent in 1996 — not enough to win any electoral college votes but staggeringly large tallies for an independent. “In ’92 and ’96 there was a real hunger for a change from politics as usual,” Verney says. “That’s the case now, except on steroids.”

Former New York City Mayor Michael Bloomberg this week confirmed to the Financial Times that he is considering a third-party run for the White House. The billionaire says he would largely use his own money to finance the campaign, from the signature petition to get on state ballots to the final week of intense advertising.

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